Laura Purtell
UX & Creative Marketing Specialist
I lead digital strategy and brand experience across UX, paid media, email, social, and creative production. I treat marketing and design as the same conversation.
The result – Work that feels cohesive, intentional, and human.
Case Studies
St. Joseph School
Designing a School Website
Methods: Competitive Analysis, Information Architecture, Stakeholder Interviews, Usability Testing
Role: UX Researcher and UX/UI Designer
Saint Paul Snow Emergency Parking App
Creating a Location Based App
Methods: Competitive Analysis, Heuristic Analysis, Journey Map, Directed Storytelling, Usability Testing, Interactive Prototype
Role: UX Researcher and Designer
Culture Booster
Extending an Existing Design
Methods: Competitive Audit, Stakeholder Interview, User Journey Map, Rapid Prototyping, Kano Survey and Analysis, Annotated Wireframes
Role: UX Researcher and Designer
Dorothy
Creating a Lead Generation Tool
Methods: Competitive Analysis, Heuristic Analysis, Journey Map, Directed Storytelling, Usability Testing, Interactive Prototype
Role: UX Researcher