Laura Purtell
UX & Creative Marketing Specialist
I specialize in the full brand journey. From first impression to lasting connection. With a background spanning digital mapping, retail leadership, and UX, I bring an uncommon mix of creativity, precision, and systems thinking to every project.
Currently shaping digital presence and resident experience across 20+ Twin Cities properties.
Case Studies
St. Joseph School
Designing a School Website
Methods: Competitive Analysis, Information Architecture, Stakeholder Interviews, Usability Testing
Role: UX Researcher and UX/UI Designer
Saint Paul Snow Emergency Parking App
Creating a Location Based App
Methods: Competitive Analysis, Heuristic Analysis, Journey Map, Directed Storytelling, Usability Testing, Interactive Prototype
Role: UX Researcher and Designer
Culture Booster
Extending an Existing Design
Methods: Competitive Audit, Stakeholder Interview, User Journey Map, Rapid Prototyping, Kano Survey and Analysis, Annotated Wireframes
Role: UX Researcher and Designer
Dorothy
Creating a Lead Generation Tool
Methods: Competitive Analysis, Heuristic Analysis, Journey Map, Directed Storytelling, Usability Testing, Interactive Prototype
Role: UX Researcher